 Definition of Market risk - strategic positioning of the company - Finance dictionary
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Definitions of terms begining
with the same letter as "Market risk - strategic positioning of the company"
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Market risk - strategic positioning of the company ((See Chapter 8 of the Vernimmen))
Market risk measures the risk of fall in sales of the company’s product. Market risk varies according to whether the product in question is original equipment or a replacement item, the latter characterised by higher risk. Market risk also depends on the nature of barriers to entry to the company’s market and whether or not alternative products exist. The analysis of market risk is very important in a project financing.
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